Rashelle

Rashelle Campbell is the designer and founder of RASHELLE, an independent brand based on Treaty 6 Territory, Amiskwaciy-wâskahikan (Edmonton, Alberta, Canada). Her work embraces playfulness and the beauty of imperfection, weaving nostalgic joy into contemporary design. Each piece is meant to capture the feeling of your early 2000s childhood bedroom reimagined for adulthood. Modernism meets imagination. Through RASHELLE, Campbell creates work that balances storytelling with experimentation, reflecting both her personal perspective and a deep commitment to meaningful design. She first began by designing and hand-tufting rugs, but soon expanded into glassware, accessories, jewelry, and clothing. She describes RASHELLE as an “everything textiles and objects brand,” refusing to place herself into a single box."