Collection: Rashelle

Rashelle Campbell is the designer and founder of RASHELLE, an independent brand based on Treaty 6 Territory, Amiskwaciy-wâskahikan (Edmonton, Alberta, Canada). Her work embraces playfulness and the beauty of imperfection, weaving nostalgic joy into contemporary design. Each piece is meant to capture the feeling of your early 2000s childhood bedroom reimagined for adulthood. Modernism meets imagination. Through RASHELLE, Campbell creates work that balances storytelling with experimentation, reflecting both her personal perspective and a deep commitment to meaningful design. She first began by designing and hand-tufting rugs, but soon expanded into glassware, accessories, jewelry, and clothing. She describes RASHELLE as an “everything textiles and objects brand,” refusing to place herself into a single box."

This season Rashelle is ringing beaded jewelry, fuzzy rug accessories to cozy up your space, custom hats for bad hair days, and big statement rugs that make any room feel like yours

NEW: Currently working with new materials and new designs of rugs! AANIIN will have NEW designed dad hats and Rashelle cannot wait!