Founded in June 2021 by Anishinaabe entrepreneur Chelsee Pettit of Aamjiwnaang First Nation, aaniin is more than just an apparel brand—it's a movement to celebrate and reclaim Indigenous languages and stories through fashion. Inspired by a moment in downtown Tkaronto, where Chelsee's excitement at seeing what she thought was Indigenous syllabics turned out to be just a triangle, Aaniin was born to ensure that Indigenous symbols and languages are proudly visible 365 days a year.