our story

I love the beauty of Indigenous syllabics, a distinctive set of symbols created to transcribe many of Canada’s Indigenous languages. But as an Indigenous woman in urban Canada, I rarely heard the language of my ancestors, let alone saw syllabics used outside of rare occurrences in museums and history books.

OUR STORY

Aaniin Apparel was founded in Tkaronto in 2021 when our founder, Chelsee Pettit, mistook geometric shapes on a passerby’s shirt as native symbols. This moment of serendipity sparked our mission to initiate conversations about native languages by incorporating Indigenous Syllabics (characters that represent syllables) into our designs.

Languages serve as a fundamental representation of culture. The way a community chooses to communicate through written and spoken words shapes their very identity. Our name, which literally means “I see your light” in Anishinaabemowin, reflects our belief that highlighting native languages is essential for preserving rapidly disappearing Indigenous culture.

Aaniin is 100% Indigenous-owned and committed to continuing this important conversation, helping everyone "see the light" through language.

Supporting Indigenous Makers

At aaniin, we go beyond our own designs. We are committed to supporting Indigenous creators by stocking and showcasing their products. Most importantly, 100% of profits from these products go directly into Indigenous hands. We proudly feature over 20 incredible Indigenous brands, creators, and artists creating thriving systems of reclaiming the Indigenous economy through the vehicle of fashion and commerce.

Our mission? To see the INDIGNEOUS economy - Indigenous OWNED!

We appreciate your support

Your support means everything to us. By purchasing from aaniin, you are helping us expand our mission. We believe in education and in showing the world that Indigenous culture is not just a part of history—it is alive, vibrant, and deeply woven into Canadian society.

ᒦᑴᒡ

miigwech

Thank you

Bringing Language Into The Light

OUR STORY

Supporting Indigenous Makers

We appreciate your support