Of course! It's apparel, not regalia.
We rely on non Indigenous people wearing our designs. aaniin retail inc. is a 100% Indigenous owned retailer and the designer of the aaniin brand is Chelsee Pettit - an anishinaabe member of aamjiwnaang First Nations. Our mission for our company is to put money in the hands of Indigenous businesses, brands, and designers directly!
We are a for profit business. We believe in action focused impact and creating a sales channel for Indigenous businesses to thrive while reclaiming the Indigenous Economy through fashion and commerce. Supporting charity is great but it's better for the economy to put money into Indigenous businesses hands directly. The impact goes much further.
Some artists will seasonally create lines that support special initiatives but our first focus is making Indigenous founders money!
Shop more Indigenous this holiday season.
aaniin means hello in anishinaabemowin and started as an Indigenous streetwear brand in June 2021. We have now become Canada's fastest growing Indigenous department store creating new opportunities and economic prosperity for all the Indigenous businesses in our space.
Whether it's Indigenous designed or made you can guarantee each of the companies in our space are Indigenous owned by First Nations, Metis, and/or Inuit individuals!
Every conversation starts with aaniin.